
In 2022, the Tea Research Association found that matcha can lose up to 68 per cent of its chlorophyll content in as little as 12 weeks if stored in a non-airtight container. Improper storage not only dulls the bright green colour of matcha and makes it lifeless, but also reduces its flavour and the rich antioxidant content, making it a much lesser matcha.
For tea brands, packaging is more than visual appeal—it's the science of preservation. In this article, we explore how to choose the right matcha tin in terms of size, style, and sustainability to protect product quality and reflect brand identity.
Matcha is so fine, the particles are like little powders. It's also super high in antioxidants, especially EGCG, which is great. But because it's so “delicate”, it's particularly susceptible to oxidation, and if you expose it to UV rays or leave it in a humid environment, the quality will immediately deteriorate.
Airtight matcha tin containers offer triple-layer protection: they block light, resist moisture, and reduce oxygen exposure—making them ideal for both short- and long-term storage.
Tin size selection is not just about capacity—it impacts logistics, user experience, and cost efficiency. Here's a practical breakdown:
Use case: Gift boxes, PR samples, luxury trial packs
Dimension: Φ60mm × H65mm (approx.)
Shipping tip: Pairs well with foldable cartons or soft foam inserts for premium gifting.
Use case: E-commerce retail, boutique shelves
Dimension: Φ65mm × H75mm (standard)
Pro tip for e-commerce brands: Fits snugly in 6x6x6 inch shipping boxes, reducing void fill costs by up to 30%.
Use case: Café supply, bulk buyer packages
Dimension: Φ75mm × H90mm (standard)
Functionality: Compatible with most countertop scoop dispensers for easy service.
Need a tall, narrow tin for mailers? Or a wide one for premium kits? We support flexible sizing to suit your brand—offering custom matcha tin solutions to fit any packaging ecosystem.
Consumer decisions are heavily influenced by both form and color. Understanding packaging psychology can help brands create a deeper emotional connection.
Tin Shape | Impression | Suggested Use |
Round | Traditional, authentic | Ceremonial or heritage matcha |
Square | Modern, structured | Subscription boxes or premium blends |
Tall cylindrical | Sleek, minimal | Contemporary or gift-oriented lines |
Our internal Pantone-based tests (2023) found the following trends:
Feature | Tin Packaging | Plastic Packaging | Paper or Pouch Packaging |
Oxygen barrier | Excellent | Moderate | Poor |
UV protection | Complete | Minimal | None |
Shelf life support | Up to 12 months | 2 to 3 months | 1o 2 months |
Consumer perception | Premium, giftable | Average | Low-cost |
ustainability | Recyclable and reusable | Partially recyclable | Often non-recyclable |
Tin is also suitable for repeat use, which supports brand loyalty through refill strategies.
Environmental responsibility is a growing priority for matcha consumers, especially in Europe, North America, and Japan.
A mid-sized Japanese matcha brand upgraded from laminated pouches to custom airtight tins with an inner lid and oxygen absorber. Within 6 months:
Packaging is often the first physical touchpoint with a brand—and in this case, it became a competitive advantage.
Choosing the right matcha tin can be so important! It plays a big role in preserving the unique flavour of matcha, creating a good image for your brand, and keeping your customers happy! Whether you're looking for a small, pretty sample set to promote your product or give your customers a taste, or you need a large tin for bulk orders, you can keep your matcha fresh and delicious, and your packaging beautiful, by learning more about matcha tin sizes, styles, and environmental considerations!
According to Statista, the global matcha market is expected to reach $5.07 billion by 2028. Now is the perfect time for tea brands to optimise their packaging with smart, airtight and stylish packaging solutions to give customers a better experience and stand out in a competitive market!