Paris Packaging Week is proud to announce the launch of its inaugural trend report, 2025 Outlook: Expert Insights on Current and Future Packaging Trends. This cutting-edge report, crafted by leaders for leaders, offers invaluable insights that shed light on the trends shaping the packaging industry today, as well as those poised to define its future.
2025 Outlook is the result of a collaborative effort from thought leaders representing some of the most influential companies across the cosmetics, beverage, retail, and creative services sectors. Contributors from renowned organizations such as Rémy Cointreau, Yves Rocher, Waitrose, and Kingfisher have utilized their deep industry expertise to pinpoint emerging themes and highlight trends they believe will drive the packaging industry forward in the coming year.
The report delves into a wide range of key and emerging topics that are set to reshape packaging beyond 2025, including:
How artificial intelligence is transforming packaging design and production processes.
Lightweighting: The push for ultra-light, resource-efficient packaging that reduces environmental impact without compromising on quality.
Single-Material Packaging: Innovations in mono-material packaging to improve recyclability and support a circular economy.
Packaging as an Experience: The rise of packaging that tells a story, engages consumer senses, and elevates the unboxing experience.
And more.
Sebastian Kraus, Vice President of Packaging Development at Kao, shared his motivation for contributing to the report: “I wanted to highlight the real challenges and demands facing the packaging industry today. The transformations needed to meet evolving responsibilities and stricter sustainability standards are not easy to achieve, but they are essential. It is crucial to recognize that new packaging requirements must be considered from the very beginning of the design process. Everyone on the project team must be prepared to adapt and compromise to create truly sustainable packaging solutions.”
Josh Brooks, Co-Director of Paris Packaging Week, shared the vision behind the report: “As a leading event in the packaging innovation space, we see ourselves not just as event organizers, but as a platform for knowledge sharing and collaboration. Perspectives 2025 is our way of creating content for the community, drawing inspiration from its voices. It’s an opportunity to reflect on the expertise and creativity that drive the industry forward and inspire meaningful innovations.”
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